Turning vision into execution, at scale

​

Adrian Duckworth
Chief Operating Officer

​

Adrian leads operations at PiggiBack, translating strategy into structured execution and building the operational foundations required to scale efficiently and sustainably.

​

With over 27 years of experience in manufacturing and operational leadership — including senior roles at Coca-Cola Europacific Partners — Adrian has delivered large-scale performance improvements across complex, multi-site environments. His work spans production management, process optimisation and end-to-end operational transformation, consistently driving financial growth and operational efficiency.

​

At PiggiBack, he ensures that systems, processes and people are aligned to deliver a platform that reduces inefficiencies in everyday travel. His focus is on building a disciplined, scalable operating model that converts strategy into measurable outcomes across the network.

​

“Being part of PiggiBack is about delivering meaningful change — creating value for people, improving systems, and contributing in a way that benefits both individuals and the wider world.”